Julie is working on formulating a marketing plan to increase the market share of Little Debbie Snack Cakes. According to the discussion in class, which one of the following strategies would Julie find most effective as a way to increase Little Debbie's long-term market share?
a. Increase product quality
b. Increase product innovation
c. Increase advertising
d. Increase sales promotion
Answers: 1
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Julie is working on formulating a marketing plan to increase the market share of Little Debbie Snack...
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