What can you tell about google's Promotional Mix and Promotional strategies ?(10 Marks)

The answer is below

Explanation:

Google is known to utilize Promotional Mix and Promotional Strategy that depends largely on viral, or referral, and marketing techniques.

Hence, Google's Promotional Mix and Promotional strategies can be summarized in the following key points:

1. AdWords internet ads: for example, there is a call to action links such as "Download Google Chrome Today" with phrases like "lightning-fast, clean and simple" on the Internet and their other data-enabled apps.

2. Google's YoúTube Channel: this is where they advertise their products through visuals, and the targeted audience gets to view them.

3. Minimalist internet advertising technique: For example, placement of Google link on the homepage of Google Chrome.

4. Offline Billboards: for example "Going Google" and "Google Adopts New..." Billboards

5. Referral: This is done through users, where individuals encourage their friends to use Google products.

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