You are the production head and you decide to introduce a new product in your production line. Market survey reveals that price of identical products in market is Rs. 40/unit and you decide to adopt that price. Cost survey shows that firm has to invest Rs. 620 as fixed cost to introduce the new product and variable cost are as follows; Output VC 0 00 100 280 200 480 300 640 400 820 500 1040 600 1300 700 1620 800 2020 900 2620 1000 3420

the following table shows the profits generated by each output quantity, assuming selling price is Rs40. Since marginal costs of production are lower than selling price, the more you sell, the higher your profit. Profit is maximized at 1,000 units =  Rs35,960

Explanation:

output          variable costs       fixed costs       total revenue      profits

0                          00                     620                     0                     (620)

100                      280                   620                   4,000              3,100

200                     480                   620                   8,000              6,900

300                     640                   620                   12,000            10,740

400                     820                   620                   16,000            14,560

500                    1,040                  620                   20,000           18,340

600                    1,300                  620                   24,000           22,080

700                    1,620                  620                   28,000           25,760

800                    2,020                 620                   32,000           29,360

900                    2,620                 620                   36,000           32,760

1000                   3,420                 620                   40,000           35,960

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