Betty Harrington owns a floor covering firm. Her market research is telling her that she is taking business away from the large home improvement stores in her trade area. One thing that Betty is worried about is that the large stores might fight back by lowering their prices, which hurts everyone except the consumer. The day-to-day challenge of firm growth that this example is referring to is:

price stability

Explanation:

In this scenario, the day-to-day challenge of firm growth that this example is referring to is price stability. Since the prices of the competing store are being changed (on purpose) Betty Harrington's firm will have a hard time adjusting in order to continue competing with the larger competing store, especially if the larger store lowers the price too much that Betty's store cannot actually lower theirs to that price. Thus ultimately forcing her out of the market.

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