The residential division of Prism's high-speed Internet service uses one advertising agency, while its commercial division uses another. Two analysts, Andy and Brad, are asked to test the effectiveness of the two agencies. Andy proposes an A/B test that compares the click-through rates per ad of the two agencies. Brad proposes a difference-in-difference test in which the budgets for both agencies are increased by 50%, and the percentage changes in the click-through rates are compared. True or False: Both Andy's estimator and Brad's estimator are unbiased. True False
Answers: 1
Business, 22.06.2019 17:40
To appeal to a new target market, the maker of hill's coffee has changed the product's package design, reformulated the coffee, begun advertising price discounts in women's magazines, and started distributing the product through gourmet coffee shops. what has been changed? a. the product's perceptual value. b.the product's 4ps. c. the method used in its target marketing. d. the ownership of the product line. e. the product's utility.
Answers: 3
Business, 23.06.2019 01:50
The capital balances, prior to the liquidation of the benjamin, gaynor, megan partnership, were as follows: benjamin, capital $100,000gaynor, capital $120,000megan, capital $175,000benjamin, gaynor, and megan share profits and losses in the ratio of 25%, 40%, 35%. as a result of a loan, the partnership owes gaynor $80,000. using the information above, which partner has the highest loss absorption power (lap) prior to liquidation? a. gaynorb. meganc. benjamind. both gaynor and megan have the same lap
Answers: 2
Business, 23.06.2019 21:30
Will works at a position in his organization where he maintain contacts within the local community and travels to search for qualified job applicants. will's position is best described as:
Answers: 2
Business, 24.06.2019 02:30
Cold company makes large containers of ice cream at a variable cost of $10 per container. it usually sells the container for $15. cold company is operating at less than full capacity. a potential new customer is requesting containers of ice cream at a selling price of $12. cold company can fill this order without affecting the existing sales or fixed costs. what are the relevant benefits and costs in this decision?
Answers: 2
The residential division of Prism's high-speed Internet service uses one advertising agency, while i...
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