Business, 29.07.2020 21:01 BriTheKueen
Home Smart Inc. is a chain of supermarkets that sells its products at higher prices than its competitors. Yet, the supermarket chain has a large customer base due to its wide product portfolio and superior customer service. Which of the following generic business strategies has Home Smart adopted in this scenario?
a. market penetration
b. cost-leadership
c. differentiation product
d. diversification
Answers: 2
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