Carter Co. sells two products: Arks and Bins. Last year, Carter sold 14,000 units of Arks and 56,000 units of Bins. Related data are as follows: Product Unit Selling Price Unit Variable Cost Unit Contribution Margin Arks $120 $80 $40 Bins 80 60 20 Carter Co.'s sales mix last year was

Competitive intelligence activities occur so that a company can use information about a competitor's new products to  develop superior marketing strategies for its own products.  when talking about  competitive intelligence, an easy way to  remember  these terms are to know your  enemy. when having  competitive intelligence it's allowing information you find out about other companies and how they run their company, the risks they have come in contact with and  opportunities they  haven't taken and figure out how to use them to your advantage. always be  smarter than your  competition. 

Why is customer awareness a synonym of customer responsibility?   because both customer awareness and customer responsibility refer to the  understanding of the individual rights the person/consumer has regarding products for purchase. this allows the consumer to make their selection based of choice, price, safety and other attributes that differentiates different brands.