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Which of the following statements is true about qualitative research?
A) it provides a marketer with responses that can be presented with precise estimations.
b) it is used to formulate and define a problem more clearly.
C) it usually involves asking respondents to select a response from a set of choices.
D) Data from qualitative research can be summarized in percentages, averages, or other statistics.
E) it is generally associated with survey research that involves yes/no questions.
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Which of the following statements is true about qualitative research?
A) it provides a marketer wit...
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