Although Morrison and Sons, Inc. takes into account current market trends when buying products, the CEO of the company has the final say on what gets purchased or not. Therefore, the CEO acts as the .

decider

Explanation:

In this scenario, the CEO is acting as the decider for the company. This individual's main responsibility is to listen to all the information provided by the other members of the board and make the final decision that gets implemented. This decision needs to be what the decider believes is going to be best for the company itself and help it increase profits and propel it forward.

rational decision making is a multi-step process for making choices between alternatives. the process of rational decision making favors logic, objectivity, and analysis over subjectivity and insight. the word “rational” in this context does not mean sane or clear-headed as it does in the colloquial sense.

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