Panera Bread develops and produces its own dough-based products, but it works with manufacturing partners to create new soups. Panera Bread is therefore:

pursuing innovation through both internal and cooperative strategies

Explanation:

Based on this scenario, it seems that Panera Bread is pursuing innovation through both internal and cooperative strategies. Internal strategy by producing its own dough-based products and cooperative strategy by partnering with different companies in order to make new soup. Both of these strategies combined allow Panera Bread to open new options for the company, thus pursuing innovation within the market.

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