The servicescape factor that takes into consideration how easy it is for customers to find what they want as they move through a facility is known as:

Functionality

Explanation:

Booms and Bitner developed the servicescape model. A servicescape can be defined as the physical surroundings and entire ambience in which a service can take place or occur. Basically, the servicescape emphasizes the importance and impact of the physical surroundings in which services can occur or take place.

The purpose of the servicescape is to evaluate and analyze the environment in which a service is situated and allows both the seller and customer to interact, plus tangible resources which would facilitate business transactions performance and communications.

The servicescape factor that takes into consideration how easy it is for customers to find what they want as they move through a facility is known as functionality.

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