Business, 15.07.2020 06:01 cinderalla16dh

PLEASE HELP! IF YOU CAN'T ANSWER ALL OF THE QUESTIONS, PLEASE JUST GIVE ME AS MUCH AS YOU CAN! THANK YO 1. How can a business use its customer profile to meet the objective of increasing sales?

2. Explain why a business may decide to increase its product mix.

3. Define ‘customer profile’ and explain two elements that might be useful in creating a customer profile.

4. ‘Any business that fails to conduct a sales analysis will be unable to assess the success of its marketing strategies.’ Discuss.

5. A business has a sales forecast of $90000 but achieves actual sales of only $25000. What does this signify? What should the business do next?

6. Darren runs a garden maintenance business and has carried out a marketing campaign in his own and neighbouring suburbs. Explain how each of the following may help him evaluate the success of that campaign:
a. sales analysis b. market share analysis c. marketing profitability analysis

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