Conscious marketing: Group of answer choices is often grafted on to traditional business model, usually as a separate department or part of PR. is independent of corporate purpose or culture. sees limited overlap between the business and society, and between business and the planet. recognizes that business is a subset of society, and that society is a subset of the planet. reflects a mechanistic view of business.

recognizes that business is a subset of society, and that society is a subset of the planet.

Explanation:

Conscious marketing recognizes that business is a subset of society, and that society is a subset of the planet.

This ultimately implies that, conscious marketing encourages or jeer various organizations to engage in social responsibilities such as ethical and social activities.

Basically, an organization that engage in conscious marketing is very much concerned with having a sustainable and long-term brand’s performance by being authentic, ethical, transparent, and honest with its customers, in order to create a win-win relationships for both parties. The conscious marketing involves the following stakeholders;

1. Employees.

2. Society.

3. Consumers.

4. Market place.

Since conscious marketing recognizes that business is a subset of society, and that society is a subset of the planet, it makes organization to have conscience in serving all their stakeholders rather than just focusing on making sales and profits.

Generally, when an organization engage in conscious marketing it helps them to improve their brand equity and thus, increasing their sales and profits.

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