Commodity brokers use forward and futures contracts for which of the following reasons?
A. The raw, unprocessed nature of commodities means that there is
always a third party to any commodity-purchase contract.
B. The riskiness of commodity production means that many
commodity producers go bankrupt before harvest time.
C. The seasonal nature of many commodities would lead to wide
variations in supply and price without these contracts.
D. Commodities come from many different countries with very
different currency exchange rates.

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.