Maeko likes to purchase many of the products she needs online to save herself time. Her go-to online store is Zappos. She finds most of what she needs there and has had very satisfying shopping experiences in the past. What type of brand is Zappos?

e-brand brand.

Explanation:

In this scenario, Maeko likes to purchase many of the products she needs online to save herself time. Her go-to online store is Zappos, where she finds most of what she needs and has had very satisfying shopping experiences in the past. This type of brand are generally referred to as an e-brand.

An e-brand is a short for "electronic brand" and can be defined as a virtual marketplace where various customers have access to order or purchase a variety of products or services being provided by the company over the world wide web (internet). Generally, an e-brand is primarily focused on digital marketing and electronic buying and selling of their products through the use of internet and credit cards.

Simply stated, an e-brand eliminates the cumbersome stress of having customers being physically present in a store to buy goods or get a service.

Generally, an e-brand is advantageous because it increases sales, provides larger markets, enhances scaling up and restocking, customer data can be used for surveys etc.

Hence, Zappos is an example of an e-brand.

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