The objective of market segmentation is to identify the similar characteristics of the consumer who is most likely to buy the product. Once this is established, the company can then use

This information to determine which one of the segment market identified is the viable market for business products.

Explanation:

The primary purpose of the market segmentation is to group the customers based on the characteristic of product that they desire. This helps the company to understand whom they are going to target and what they actually expect from them. If we know what they actually desire from us, it is more likely that we are providing the best experience to our customers which will increase the revenue.

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answer assertive;

answer(c) factors of production;