Jami is managing an extended advertising campaign for a local convenience store chain. The campaign includes a series of television, radio, and print messages. As part of monitoring the campaign, which of the following offers a good indicator of advertising effectiveness? a. past economic conditions
b. the cost of the media buy
c. new advertising concepts
d. planned store expansions in similar markets
e. the daily and weekly sales volume

e. the daily and weekly sales volume

Explanation:

Advertisement of a product is communicating it's benefits and features to a target market with the aim of increasing sales.

Businesses usually use several advertising channels to reach a larger client base.

In this scenario Jami is managing an extended advertising campaign that includes a series of television, radio, and print messages.

The way to guage how successful advertising efforts has been is to monitor the daily and weekly sales volume. An increase in sales means more people are being convinced to buy due to the adverts.

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