The following information is available for Sunland Company: Sales $590000
Total fixed expenses $150000
Cost of goods sold 390000
Total variable expenses 340000

A CVP income statement would report
a. contribution margin of $250000.
b. contribution margin of $440000.
c. gross profit of $250000.
d. gross profit of $200000.

Which of the following statements is true of the balanced-scorecard? a. it is a more or less a one-dimensional metric of measuring competitive advantages of a firm. b. it is one of the traditional approaches of measuring firm performance. c. its primary focus is to base a firm's strategic goals entirely on external performance dimensions. d. it attempts to provide a holistic perspective on firm performance.