5. Find an example of a video ad either on TV or on the Internet, and then answer the
following questions about it
a. Describe the ad. (1-3 sentences. 1.0 points)
b. What do you think this ad's marketing message is? (1-5 sentences. 2.0 points) TIP:
Does it use a specific desire or fear, or does it try to show how the product is a need
or how it solves a problem?
c. Is the ad trying to get people to do something? If so, what is it trying to get people to
do? If it isn't trying to get people to do something, what do you think the point of the ad
is? (1-5 sentences, 2.0 points)
d. Do you think this ad is effective? Why or why not? (1-5 sentences, 2.0 points)
Answers: 3
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5. Find an example of a video ad either on TV or on the Internet, and then answer the
following que...
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