Define and discuss the following business valuation process: a. Basic Framework b. Book Value Approach c. Market Value of Traded Securities Approach d. Market Multiple Approach e. Discounted Cash Flow Approach 2. Expand upon the Discounted Cash Flow Approach: a. Define and discuss how to develop the Free Cash Flow forecast b. Define and discuss how to develop the Terminal Value c. Define and discuss how to develop the Discount Rate 3. Discuss how valuation methods must be adjusted for early stage companies. 4. Discuss how valuation methods must be adjusted for late stage companies. 5. At the end of 2011 American Greetings was trading at an EBITDA multiple of 3.5. a. Do you think a 3.5-times multiple is appropriate for American Greetings