Question 9.1. As a CEO of a French firm, you are concerned that your firm and your industry in the EU are being devastated by non-EU imports. Trade lawyers suggest filing an antidumping case against leading foreign rivals in China and assure you a win. Would you file an antidumping case or not? Why? Read the case “Appendix_Week_9T_C4_ Lego’s_Secrets” and answer the following question 9.2 and 9.3. Question 9.2. Applying the VRIO framework, what are the sources of Lego’s success? Question 9.3. How sustainable is Lego’s success in the long run?

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