Which of the following is an example of a successful effort at branding? A. E-commerce is growing faster than any other form of business.

B. The word "google" has been added to the dictionary.

C. Amazon has expanded from selling books to selling many
different products.

D. Zappos has grown from a tiny company to a large company very quickly.

The answer is B. The word "google" has been added to the dictionary.

The correct answer is B. The word "google" has been added to the dictionary.

Explanation:

Branding implies making the name, symbol, and purpose of a company identifiable for the customers. This means, the customers known the purpose of the company, its products, and they can easily remember the name of it, which is important to make a company stood out over similar companies. Additionally, branding often implies customers associate any element of the company with positive ideas.

Branding can be seen in the case of Google company and the fact the name of the company was added to the dictionary because this shows the name of the company and products of it are identified by thousands of consumers, which shows how effective was the branding strategy of the company to define the identity of the company and convey this idea to customers.

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