5. Creating Effective Sales Messages in Print and Online Sales messages use persuasion to promote products and services. To develop and deliver effective sales messages of any type, use the 3-x-3 writing process to analyze the product and your purpose, adapt your message to your audience, gain attention, build interest, elicit desire, reduce resistance, and motivate action. You need to write a sales message for your company’s new line of mattresses. Before composing your message, which questions should you ask yourself? Check all that apply. Which celebrity’s name should I throw into the message? Will the company deliver the mattresses and for what price? How does the price of the mattresses compare to that of similar products on the market? What materials do the mattresses use? A coworker is crafting a sales message and asks for your advice. What tips can you share for the opening? Check all that apply. Sacrifice honesty for engagement. Include a quotation or proverb. Begin with an offer. Keep the opener short. When writing a sales message, you can by developing your central selling points with rational or emotional appeals. Rational appeals are associated with , and emotional appeals are associated with