For those brave enough to act effectively now to stabilise and protect your business and maintain liquidity, opportunity will come.”
Explain whether the Statement of Cash Flows is able to illustrate the ‘liquidity’
of an entity to its users and provide ONE recommendation how companies can
maintain liquidity during this pandemic.

One important financial reporting instrument for measuring and assessing an organisations liquidity risk is the Cash Flows statement. It speaks to the availability of cash in the short term, and or assets that can be readily converted to cash.

In other words, when a business has immediate financial obligations, cash refers to those resources that can be used to satisfy them.

An understanding of cash flows is crucial to business success because it:

One way companies can maintain liquidity during this pandemic is to control overhead expenses. Necessity is the mother of invention. Companies can have their team brainstorm on creative ways to cut down on operational, administrative and production costs. Some costs which can be considered for downward revision are rent, labor costs (such as business performance incentives), professional fees, marketing costs, advertising costs, public relations etc.

Cheers!