Advertising versus Personal Selling Read the following examples of different products to promote. Determine whether advertising or personal selling is a more appropriate form of promotion. Explain your answer. 1. Your company has just developed a new type of bubblegum 2. An aircraft manufacturer is ready to market its new specialized plane for business executives. 3. A firm is trying to sell a piece of expensive equipment to a factory. 4. Pepsi wants to remind customers about the good taste of its Pepsi cola. 5. A retail employee sees a potential customer in the store staring uncertainty at a Dell laptop. 6. The Travel Channel wants to inform viewers about a sweepstakes they are holding that will send the winners to the Bahamas.