Phil's Army Surplus calculator business was going great guns -- especially the newest models with exclusive camouflage color schemes. Phil sold the calculators from his own dedicated web Phil-the-bill and had consistent sales of 660 units per week. The calculators sold for $36 earning Phil a margin of 49% percent. He also sold the calculators for the same price through an online department store, BigMuddy. BigMuddy earns a 16% commission on sales resulting from clickthroughs originating from BigMuddy. The latter accounts for 19% of total unit sales and somewhat less of dollar sales after commissions were paid. What lift% would be required to breakeven on the $5,000 banner ad on a weekly basis?

Do you have to get teased in the police academy?

Jameson manages a well-known cell phone company. this company has been voted as having the best cell-phone service. consumers appreciate the fact that they can call from almost anywhere in the world and the service still gets through. jameson knows that the company's product far surpasses that of the competition. one thing has been bothering him, though. in order to put so many resources into ensuring the best service, jameson has cut back on employees at the firm's customer call center. recently, consumers have begun complaining about long wait times when they call in with a problem or concern. although its cell phone service is still considered one of the best, customer satisfaction with the firm's customer service has plummeted. jameson does not understand why consumers are getting so upset. he believes the exceptional cell phone service more than makes up for long waiting periods and other issues with its customer service. "after all," he says, "they can't have it all. if i invest more in customer service, that means less investment on ensuring the quality of our product offering."refer to scenario. jameson has asked you, a marketing consultant, to give him advice. he cannot understand how a cell-phone company with the best product offering in the cell-phone service industry could get such low satisfaction ratings simply because the customer service is not up to par. you suggest that jameson has a narrowly defined view of the company's product offering. you tell jameson that successful marketers should define their products as what they

How does your household gain from specialization and comparative advantage? (what is produced, what is not produced yet paid to a specialist to produce? )