Fournotts Corp., a sports shoe manufacturer, launches a new line of sports shoes. As a part of its promotion, Fournotts Corp invites its customers to try on the shoes for a period of one week and get a feel of its features. This is an example of .
a. experiential marketing
b. corporate communication
c. product placement
d. sponsorship.
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Fournotts Corp., a sports shoe manufacturer, launches a new line of sports shoes. As a part of its p...
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