Business, 06.05.2020 05:43 jerseygirl3467

A business traveler joined the Starwood Preferred Guest Program in order to earn points each time he stayed overnight in a Westin or Sheraton hotel. Once he has accumulated enough points, he can trade in his points for a free night's stay. As a member of this program, the traveler receives periodic updates on new hotels and learns of ways to earn additional points. The marketing term that best describes this scenario is:.a. relationship marketing. b. customer satisfaction promotion

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A business traveler joined the Starwood Preferred Guest Program in order to earn points each time he...

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