Bradford, Inc is evaluating the following projects based on their weighted average cost of capital. Assume Bradford can raise money at the rate of 11% using the combination of debt and retained earnings, and at the rate of 14% if they use the combination of debt and a new issue of common stock. Bradford does not use preferred stock. If Bradford can raise $40,000,000 at the 11% rate, which of the following project(s) should they undertake? Project Cost Return A $30,000,000 18.0% B $10,000,000 16.0% C $10,000,000 15.0% D $20,000,000 12.0%

1. the political environment in india has proven to be critical to company performance for both pepsico and coca-cola india. what specific aspects of the political environment have played key roles? could these effects have been anticipated prior to market entry? if not, could developments in the political arena have been handled better by each company? 2. timing of entry into the indian market brought different results for pepsico and coca-cola india. what benefits or disadvantages accrued as a result of earlier or later market entry? 3. the indian market is enormous in terms of population and geography. how have the two companies responded to the sheer scale of operations in india in terms of product policies, promotional activities, pricing policies, and distribution arrangements? 4. “global localization” (glocalization) is a policy that both companies have implemented successfully. give examples for each company from the case.