Business, 05.05.2020 17:41 AJRL2005

The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year’s program. Advertising alternatives include television, radio, and newspaper. Audience estimates, costs, and maximum media usage limitations are as shown: Constraint Television Radio NewspaperAudience per advertisement 100000 18000 40000Cost per advertisement $1400 $300 $600Maximum media usage 10 20 10To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. If the promotional budget is limited to $22,400, how many commercial messages should be run on each medium to maximize total audience contact? What is the allocation of the budget among the three media? Let T = number of television spot advertisements R = number of radio advertisements N = number of newspaper advertisementsA. Budget ($)T = ()R = ()N = ()Total Budget = ()$B. What is the total audience reached?C. By how much would audience contact increase if an extra $100 were allocated to the promotional budget?

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