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Business, 06.05.2020 01:00 ricardorendon100

You work in the marketing department of a household cleaning products manufacturer. When the CEO found that online purchase of consumer-packaged goods had reached only 1% of the $666 billion in sales in 2013, she charged your team with devising a plan to change that picture. Your research has shown that home delivery of cleaning supplies becomes economically feasible only when the total price hits $20 to $30.
Which of the following pricing objectives should the team use for its action plan?
1. volume objectives
2. prestige objectives3. meeting competition objectives
4. profitability objectives

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