Suppose that you were a strategic consultant and Stihl hired you to evaluate whether it is worthwhile for Stihl to use the Amazon Market place to sell its power tools. 1. What are pros and cons of Stihl using the Amazon Market place to sell its tools? 2. Based on your analysis, what would be your recommendation to Stihl on whether to use the Amazon Market place?3. Might any changes in situation – such as increasing competition, change in product quality, or change in its customer base - lead you to reverse your recommendation or call for a different approach?
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Suppose that you were a strategic consultant and Stihl hired you to evaluate whether it is worthwhil...
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