Which of the following statements is most likely to be true of manufacturers as sellers in a distribution channel?

A.
They use channels that sell to other producers.

B.
They produce and sell at the same location, at the same time.

C.
They choose channels that specialize in the kinds of goods they make.

D.
They produce at the site where the customer is buying.

C. They choose channels that specialize in the kinds of goods they make.

Explanation:

In selling their goods to the consumers, Manufacturers have to identify the characteristics of various Distribution channels and then pick the one that they fell aligns most to their company.

The specializations of the various Distribution channels determine how the company will sell it's products because they operate in different ways. For example, Direct distribution channels use wholsealers and retail shops whilst Indirect uses online sales for the most part. Some might use Select distribution channels where their goods at only marketed in stores that are known for the type of goods the company sells such as clothes and handbags.

It pays to use a distribution channel that is related to their type of good.

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