In international business, marketing is concerned with . Question 4 options: d. interacting with global business leaders c. maintaining a steady flow of product-based innovations b. identifying, measuring, and pursuing customer needs and market opportunities abroad a. disseminating the organizational culture of a firm across global subsidiaries

b.

Explanation:

In international business, marketing is concerned with identifying, measuring, and pursuing customer needs and market opportunities abroad.

Marketing refers to strategies used by a company to promote the buying or selling of a product or service in order to get the attention of key potential audiences through the method of advertising.

It refers to a philosophy that stress upon the customer needs and satisfaction.

In international business, marketing is the multinational process of promotion and distribution of goods and services to create exchanges that satisfy individual needs.

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