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Business, 25.04.2020 03:04 coolaadhya123

Albert Corporate Searchware is a type of search engine used at company websites to handle customer questions. Albert Corporate Searchware is trying to determine what promotional strategy should be employed with its flagship product. It has determined that search engine software is in the growth stage of the product life cycle. Which of the followingoptions should it employ? A. Devote 40 percent of the promotional budget to sales promotion that supply the public withdemonstration diskettes to prove the merits of Albert Searchware. B. Spend 30 percent of the budget in the effort to generate publicity for Albert Searchware. C. Use the majority of its promotional budget on advertising that focuses on creating brand awareness. D. Try to use a very balanced budget and spend equally for each of the four promotional choices in the attempt to even out sales growth. E.Encourage its sales force to emphasize the superiority of Albert Searchware and Albert's after-sale support

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