U. S. soft drink companies entered the global market because of: a. an increase in the return on investment from their U. S. bottling plants. b. economies of scale that offset research and development costs. c. limited growth opportunities in their domestic market. d. lower labor costs in the emerging markets.

To appeal to a new target market, the maker of hill's coffee has changed the product's package design, reformulated the coffee, begun advertising price discounts in women's magazines, and started distributing the product through gourmet coffee shops. what has been changed? a. the product's perceptual value. b.the product's 4ps. c. the method used in its target marketing. d. the ownership of the product line. e. the product's utility.