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Business, 24.04.2020 22:10 alinegonzalez0027

Global segmentation, targeting, and positioning (STP) are more complicated than local STP, in part because Group of answer choices consumers may view their roles differently in different countries. there are fewer franchising opportunities in global markets. global consumer markets are almost totally homogeneous, making segmentation difficult. most governments have rules against targeting consumers. positioning almost always fails when attempted in a foreign country.

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Global segmentation, targeting, and positioning (STP) are more complicated than local STP, in part b...
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