Skimming pricing refers to
A) setting the highest initial price that customers who real...
Skimming pricing refers to
A) setting the highest initial price that customers who really desire the product are willing to pay.
B) setting a low initial price on a new product to appeal immediately to the mass market.
C) setting the lowest initial price possible when introducing a new or innovative product in order to "skim" sales from competitors.
D) the practice of replacing promotional allowances with higher manufacturer list prices.
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