The company currently markets McDog T-bone, Lapdog Lunchtreats, Rover's Potroast, and Puppy Porterhouse in the dog food market. Prime Cuts will be an addition to the company's in the dog food market.

Product line.

Explanation:

A product line can be defined as a group of products with similar characteristics and benefits that are aimed at the same group of consumers, therefore it meets similar needs and desires of the target audience.

Organizations use the strategy of offering a portfolio of varied products with the intention of obtaining the benefits of attracting more consumers, reducing costs, increasing brand value, etc.