You have an idea for a company that sources fruits from local farms and makes fresh juices on a daily basis. You want to start a subscription-based service in which households within a 100-mile radius subscribe to your plan and receive two gallons of freshly squeezed juice (for example, cherry juice, apple juice, lemonade) twice a week. As you think about starting your business, you ask yourself: How rare is the service I am offering? How valuable is it? Can I organize the company to maximize my advantages in the marketplace? After asking these questions, review and identify which question from VRIO did you forget to ask?

VRIO = Value Rarity Imitablility Organization.  

Value highlights on the source is valued or not. It reflects that the company is systematized to deed the reserve of competence. Rarity is asked in positions of how infrequent and exclusive the assets are. Imitability means that how problematic is it for participants to duplicate the resource or competence. Organization is asked in positions of how fine the assets are structured to exploit the benefits in the market.  

Therefore, it is focused that the value, rarity and the organization is focused in the question but imitability isn’t focused.  However, some skills or resources are too expensive to be copied by other firms  

answer; buyer guide;