A group of managers has listed several good ideas, and is now in the process of assessing each idea to determine whether it is consistent with the firm's overall objectives and resources. The managers are at what stage of the new-product development process? a. Business analysis b. Idea screening c. Idea generation d. Product testing

Complete Question:

A group of managers has been assigned the task of developing a new product, has listed several good ideas, and is now in the process of assessing each idea to determine whether it is consistent with the firm's overall objectives and resources. The managers are at what stage of the new-product development process?

Option B. Idea Screening

Explanation:

Idea screening involves the evaluation of the options available on the feasibility grounds, which involves the choosing of the best option available. This also involves the strategic fit study of the move, financial aspects of the options available, market research, etc.

So the new product development process is at Idea screening stage.

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