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Business, 21.04.2020 17:24 Rawr5801

Which axiom of service-dominant logic applies to this statement? Customers don't buy a car (product)—they buy the company's ability to add value through a defined set of benefits. Multiple Choice Service is the fundamental basis of exchange. Value is co-created by multiple parties, including the company and the customer. A unique experience is created when the customer interacts with the company’s marketing efforts and product. Value is defined by the customer. A customer-centric approach has been supplanted by a newer service-dominant approach.

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Which axiom of service-dominant logic applies to this statement? Customers don't buy a car (product)...
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