Bill desperately needed tires for his car, and he found an ad with an incredibly low price. When he got there, he found out that those had supposedly been sold out, and he was pressured into buying tires that were more expensive than he wanted. Bill found out later that Marcelo had the same experience at the store a few weeks earlier. It's quite possible that both Bill and Marcelo had become the victim of a deceptive pricing tactic known as:.

Bait and Switch

Explanation:

Bait and switch is a deceptive pricing tactic which involves luring customers with promises of low prices for a product the customer is interested in purchasing. It is an illegal method of advertising and sales in which customers or buyers are tricked into purchasing something other than the advertised product or advertised price. The prices are set at very low prices to attracts the customers to the store, and when they get there, they are either told that item is out of stock or is inferior to a higher priced item that they currently have available. Both Bill and Marcelo are victims of the Bait and Switch tactics.

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