Business, 20.04.2020 19:53 sleepingfrosty5611

The researchers at beans inc., a coffee manufacturing company, developed a new variety of high-quality ground coffee. the new variety was priced at a comparatively lower price than those available in the market. therefore, the advertisements for the product stated, "the highest quality coffee does not have to be expensive." this is an example of communicating a product's .

a. marketing mix

b. product parity

c. competitive advantage

d. competitive parity

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