You have been asked to develop the Sales Promotion Campaign part of the IMC Campaign to support the launch of the first IKEA store in India - briefly describe the target, the sales promotion you would recommend, how this links to the IMC Campaign, and how it will move the customer from interest in the brand to desire to try it, and action - visit the store and purchase! You have also been asked to come up with some suggestions for a PR (Public Relations) strategy to solve a big problem that followed the opening! (20 points) - plus 2 feedback posts (10 points)

Carlton industries is considering a new project that they plan to price at $74.00 per unit. the variable costs are estimated at $39.22 per unit and total fixed costs are estimated at $12,085. the initial investment required is $8,000 and the project has an estimated life of 4 years. the firm requires a return of 8 percent. ignore the effect of taxes. what is the degree of operating leverage at the financial break-even level of output?

Special order carson manufacturing, inc., sells a single product for $36 per unit. at an operating level of 8,000 units, variable costs are $18 per unit and fixed costs $10 per unit. carson has been offered a price of $20 per unit on a special order of 2,000 units by big mart discount stores, which would use its own brand name on the item. if carson accepts the order, material cost will be $3 less per unit than for regular production. however, special stamping equipment costing $4,000 would be needed to process the order; the equipment would then be discarded. assuming that volume remains within the relevant range, prepare an analysis of differential revenue and costs to determine whether carson should accept the special order. use a negative sign with answer to only indicate an income loss from special order; otherwise do not use negative signs with your answers.

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