14. Based on the Bakeoff reading, what was the basis of the winning team’s insight that resulted in its creative/winning solution (choose only one answer): Note your answers on scratch paper in case your browser or internet crashes. A. use a hierarchical or traditional product development approach including customer surveys and product iteration B. use an open-source approach to maximize the number of distinct/good ideas generated C. use lateral thinking, applying a solution from one domain to another D. use design thinking methods E. maximize an existing product by using best-in-class inputs