"you never get a second chance to make a good first impression," captures the importance of the step in the selling process

Answer is Approach.

Explanation:

The Approach is a step involved in selling when the salesperson calls on the person first time. The objective of this step is to start a relationship and to give an impression of professionalism and also creating a good rapport.

approach

Explanation:

Approach step is when a sales person calls the customer for the first time thereby creating good impression and also commencing a credible business relationship.

In approach step, the sales person is trying to create a lasting business relationship by creating a lasting customer experience. Creating a customer experience starts with approach step because it is where the sales person starts off the business relationship.

An example of approach step is when a customer care centre of a Bank calls a customer to introduce their new product to the customer.

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