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Business, 15.04.2020 04:17 malikbryant2002

The internal processes at Southwest Airlines are highly efficient, giving it a competitive advantage over other airlines. Southwest has a very efficient maintenance process andalso has a very simple process of booking passengers. Because of these efficiencies, the company is able to offer customers an appealing mileage-driven pricing structure whilealso increasing the airline's profit margin. In this scenario, Southwest's competitive advantage is based on .

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