Business, 15.04.2020 03:16 NathalyN

Alice Faulkner is a professional salesperson. She earns her living by selling advertising for The New York Times newspaper. In addition to selling advertising to her regular accounts, Alice is responsible for generating new advertising accounts for the newspaper. In order to fulfill her responsibilities, Faulkner works hard to make sure the potential customers she sells to are qualified prospects. How can Faulkner know if the prospects she is selling to are in fact qualified prospects?a. Qualified prospects have an interest in buying display advertising in the paper. b.Qualified prospects have the money to buy display advertising in the paper. c.Qualified prospects have a need for the advertising, can afford to buy it, and have the authority to make the purchase decision. d.Qualified prospects have the authority to influence decision makers. e.Qualified prospects read the newspaper daily and recognize that it is a good advertising medium.

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Alice Faulkner is a professional salesperson. She earns her living by selling advertising for The Ne...

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