The methodologies necessary to analyze the data from social media websites, the Internet of Things (IoT) and new kinds of syndicated data have the potential to provide valuable insights, but are not easy to develop and learn.
a) True
b) False

A. True

Explanation: It is true, that the methodologies necessary to analyze data from social media websites, the Internet of Things (IoT) and new kinds of syndicated data have the potential to provide valuable insights. Another thing is that they are not easy to develop and learn, it is difficult.

This analysis are done to be aware of the new challenges in the marketing research industry.

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